Challenge 21 Mystery Shopping
MysteryShopMyBusiness.com is the perfect service to test the compliance of your outlet(s) against the Challenge 21 initiative. Ensuring you are not selling alcohol to customers under the age of 18 is a legal requirement. Outlets that are found serving alcohol to under 18s can be fined up to £5,000 and can ultimately have their licence suspended permanently. Mystery shopping can be used to check and ensure your staff are requesting proof of age identification from young adults at the point of purchase.
Using MysteryShopMyBusiness.com you can use profiled mystery shoppers between the ages of 18-20 to shop your outlet(s). During these visits the shopper will request to purchase an alcoholic drink and then report back on whether or not they were asked for identification from the member of staff that served them. This type of programme will help ensure you are fully compliant with the Challenge 21 initiative, thus minimising underage drinking as well as the likelihood that you will receive a costly fine or suspension.
