Professional mystery shopping is not just an evaluation tool, it can create real performance improvements which will make your business more profitable
Increase employee performance & motivation - Satisfied and motivated employees take pride in their work and deliver a higher and more consistent standard of customer service. Our mystery shopping will help by providing guidance on how to introduce mystery shopping, how to interpret your results, and how to communicate the findings with your employees in a way which increases motivation and creates real performance improvements.
See your business through the eyes of your customers - Each mystery shopping visit is designed to evaluate the customer experience from a neutral 3rd party perspective, looking at what actually happens when staff are unaware they're being observed. Our scenarios also measure effectiveness at every stage of the customer journey, from turning a passer-by into a visitor, a visitor into a shopper, a shopper into customer, and a customer into to repeat customer who spends more and is keen to tell others about your fantastic business.
Find out how to out perform your competitors - Mystery shopping can just as easily be used to evaluate the service offered by your competitors. By gaining real insight into how their customer experience compares to yours, you can reduce the chance of your existing customers moving to the competition and increase the chances of winning new customers from them.
Make your staff training cheaper and more effective - Staff training can be expensive both in terms of time and money. Our mystery shopping can help you understand exactly where further training is required, allowing your training to be more targeted, more effective, quicker and cheaper to deliver. In fact, our experience shows that discussing the mystery shopping process with staff and then sharing the results dramatically reduces the need for further training.