Frequently asked questions (FAQ's)

Can I mystery shop my competitors?

The simple answer is yes! It's not illegal or immoral to mystery shop your competitors and most mystery shopping programmes for larger chains of national retailers do this all the time.

Mystery shopping your competitors is something we'd recommend everyone considers as without knowing what standards of service one of your customers can get elsewhere it's difficult to judge how happy you or your customers should be with the standards of service you provide. (For example an average score of 92% on your mystery shopping reports can look great; until you find out that your competitor just up the road averages 98%).